PhD student Samantha Hopkins talks to Professor Harry van Buren from the University of New Mexico about the responsibilities which corporations owe to society, based on both their vast impact and their reliance on society in order to function.
Episode 15 – Breast cancer, cause related marketing and corporate social responsibility.
Postgraduate student Jay Burbank talks to Dr Clare Patton about her research into the ‘Cause-related Marketing’ of breast cancer and how multinational corporations can influence the behaviour of women with breast cancer through these campaigns.
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