Postgraduate student Jay Burbank talks to Dr Clare Patton about her research into the ‘Cause-related Marketing’ of breast cancer and how multinational corporations can influence the behaviour of women with breast cancer through these campaigns.
Postgraduate student Jay Burbank talks to Dr Clare Patton about her research into the ‘Cause-related Marketing’ of breast cancer and how multinational corporations can influence the behaviour of women with breast cancer through these campaigns.
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