Representing More Than a Brand: The Real Impact of Student Ambassador Programs

Representing More Than a Brand: The Real Impact of Student Ambassador Programs

By Kenneth Elo, First-Year Senior Status LLB Student, Host of LawPod

What do A&O Shearman , Legal Cheek, Barbri, and Legal Business Minds have in common?
 They’ve all seen the value of student ambassadors—and so have I.

In the latest episode of LawPod, I had the pleasure of sitting down with three second-year Queen’s University Belfast law students who are currently thriving in their roles as student ambassadors. Anjana ChengunUsman Aslam, and Eva Livadaris joined me to discuss how they got involved, what the roles involve, and why being a student ambassador is about so much more than posting on Instagram or handing out flyers.

Spoiler: it’s about confidencecommunity, and career-building.

What Is a Student Ambassador?

A student ambassador is essentially a bridge between an employer and the student body. Whether it’s through hosting events, creating content on LinkedIn or Instagram, or simply being a friendly face on campus, ambassadors raise awareness of internships, schemes, and other opportunities available to their peers.

Anjana, Usman, and Eva are currently representing a range of organizations, including:

  • Barbri (Eva): Offering support around SQE preparation and qualification in the UK and US.
  • Legal Cheek (Anjana & Usman): Promoting online and in-person legal events, commercial awareness tools, and networking opportunities.
  • A&O Shearman and Legal Business Minds (Usman): Sharing commercial law insights and newsletter content and supporting diversity initiatives such as the Black Student Lawyer Programme.

How Do You Become an Ambassador?

All three of our guests emphasized the importance of LinkedIn as a tool for discovering and landing these roles.

Opportunities can pop up through:

  • LinkedIn job posts
  • Law1000 or LawCareers.net
  • OnCampus Promotions
  • Emails from Queen’s Careers and Employability Centre

Application processes varied—from simple forms to video interviews, and even creative recorded submissions done in the forest or on a mountain. What they all had in common was the chance to show initiative, personality, and transferable skills.

“I applied with nothing but waitressing experience,” said Eva.
 “I didn’t think I had a chance—but I just went for it.”

Collaboration: The QUB Law Ambassadors Committee

One of the most inspiring parts of our chat was hearing how these students transformed individual roles into a collective mission. Led by Usman’s outreach and supported by QUB’s own Owen Barry Clark, they formed the QUB Law Ambassadors Committee—an official structure that brings ambassadors together to plan joint events, support each other’s initiatives, and ensure that law students feel seen and supported.

They rotate chair duties each month, organize events like Meet the Ambassadors, and maintain a collaborative spirit that ensures no one carries the load alone.

“I don’t know where I’d be if Usman hadn’t reached out,” said Anjana.
 “Now, we’re making sure next year’s ambassadors never feel alone either.”

What Employers Should Know

If you’re a law firm or organization thinking about launching a student ambassador program—do it.

But do it right.

The students highlighted the importance of ongoing communicationclear guidance, and genuine support. Organizations like Barbri even flew their ambassadors to London to meet one another, which made a huge difference in motivation and connection.

“Knowing what they want from me and having that support makes all the difference,” Eva shared.

Advice for First-Year Students

If you’re wondering whether you should apply—here’s what they want you to know:

  1. Just apply. Don’t self-reject. You might surprise yourself.
  2. Use LinkedIn. It’s your most powerful networking tool.
  3. Highlight transferable skills. Even part-time jobs give you experience that matters.
  4. Reach out. Talk to current ambassadors for insight—they want to help you.
  5. Confidence will come. These roles can transform how you see yourself and your potential.

Final Thoughts: More Than a Role

At the end of our conversation, I asked each guest to reflect on what they’ve gained from their experience. The answers were powerful:

  • Collaboration
  • Self-belief
  • Event planning
  • Public speaking
  • Networking confidence

These aren’t just CV boosters—they’re career builders.

Student ambassador programs are about more than promoting a brand. They’re about helping students step into leadership, gain experience, and support their peers—while building bridges between education and the legal profession.

If you’re thinking of applying, or if you’re an employer thinking of starting a program, I hope this conversation inspires you to take the next step.

The guests linkedin profiles are below

https://www.linkedin.com/in/anjana-chengun-997726218

https://www.linkedin.com/in/usman-aslam-304404218

https://www.linkedin.com/in/eva-nicole-livadaris-1879862b7

Listen to the full episode on LawPod now.

Author:
Kenneth Elo
LLB Senior Status Student | Host, LawPod